Zappos' Hsieh: Building a Formidable Brand

As usual Hsieh speaks with passion about the importance of culture and of creating a workplace that is fun to work in. Crucially he shows how building a formidable brand is never divorced from the endeavor to developing an amazing culture and to creating a workplace that's fun to work in day in day out. The presentation below is really worth your time, especially if you live and work in a country where customer service is not the strongest point of focus of businesses.